Key Sponsors & Exhibitors confirmed for Visual Impact 2026

Roland DG has confirmed its Platinum Sponsorship of Visual Impact 2026. A long-time supporter of trade shows, they are joined by the expo’s first Gold Sponsors, Mimaki Australia. 

The suppliers association says that the confirmation of these sponsorships, over 10 months out from the event, is a show of support for the industry’s leading digital print, sign and graphics show, which will be held under The Dome at the Sydney Showground from 2-4 September 2026.

Several leading companies have also confirmed their stands for the show in recent weeks, including Additive Machines Pty Ltd, ADM Systems, Mimaki Australia, Multicam Systems, Mutoh Australia, Pozitive Sign & Graphics Supplies, Roland DG Australia, SA-LED Australia, Shanghai Totem Exhibition Co. Ltd and Shann Group.

Show organisers say exhibitors have embraced the show’s fresh layout, which takes full advantage of the circular design of the Showgrounds’ iconic Dome to create an 'in-the-round' experience, with a number taking prime positions at the front of the hall and around the central area, designated ‘The Hub’.

Stands at the show will still form a grid but will be arranged around The Hub, which is designed to provide a central focus for visitors and a nucleus from which every stand is easily accessible.

Organisers say the concept is intended to disperse foot traffic more evenly throughout the hall. For exhibitors, that means a steadier, more consistent stream of visitors to the stand, while for visitors it provides an ideal meeting place and navigation point.

Karren Challoner-Miles, Executive General Manager of Visual Connections, says it’s one of the innovative ideas that demonstrate the association's renewed approach to this show.
“Like many, we have been closely watching the evolution of trade shows both here in Australia and overseas, and across a variety of industries, and we’ve also been listening to the feedback from our exhibitors and visitors from previous shows. We know that costs are rising, we know that business owners are pushed for time,” she says.

“Exhibitors need to get real ROI for their investment, and visitors who are taking valuable time away from their workplace need to come away with not just information about products and services, but also with enhanced knowledge, understanding and confidence to make important purchasing decisions for their business.

“Events which do not evolve to meet changing market needs simply won’t stay relevant, so we are working hard to make sure that Visual Impact delivers value, at every level, and for everyone who is involved,” she points out.

As well as the reimagined exhibition, Visual Impact will feature a co-located industry conference addressing issues of broad relevance and interest, including the economy, industry trends, sustainability, and AI.
“While this is an industry event, we don’t want it to be completely internally focused,” Challoner-Miles says. “None of us operates in a vacuum; we are all working within a local and global economy, all facing challenges like rising costs, talent shortages, and the need to meet important sustainability goals. Our personal and business lives continue to be transformed by new technologies, and with AI advances, this is only going to continue.

“At Visual Impact, visitors will not only have access to the industry’s leading suppliers, who will bring their solutions and their collective expertise, experience and insights, but also to experts from outside the industry who will provide important information and valuable perspectives to the table.”

Jenny Harris, Visual Connections Events Consultant, says the stands which are ‘inked in’ are just the start, with many other companies in discussions to secure their place.“We are having lots of conversations, which is a great result considering we are still 10 months out from the show,” she reports. “I think that’s a testament to the wisdom of pushing the date back a little bit to avoid clashes with other international shows, and the fresh approach we are taking, which is being really well received by industry suppliers.”

Harris says the team is making progress with the Conference and is looking forward to sharing more as the format and themes are finalised, and speakers are confirmed.
Visual Impact Conference & Expo 2026 will be held at the Sydney Showground, Sydney Olympic Park, from 2-4 September 2026. For more information, go to visualimpact.org.au or contact Jenny Harris on (02) 9868 1577 or [email protected]