oOh!media releases 2025 financial results

oOh!media has released its 2025 full-year results and Annual Report to shareholders, saying it had delivered solid revenue and earnings growth while maintaining financial discipline in a challenging macroeconomic and advertising environment.

The Company achieved total revenue of $691 million for the year ended 31 December 2025, representing a 9% increase on the prior year. Adjusted underlying EBITDA rose 8% to $139.1 million, while adjusted net profit after tax (NPAT) increased 10% to $64.4 million. Statutory NPAT was lower at $16.9 million, primarily due to a non-cash impairment associated with the loss of the Auckland Transport contract in New Zealand.

The annual report stated it had maintained a strong balance sheet, with net debt of $112.8 million and gearing of 0.8 times, comfortably within its target range. Reflecting this financial strength, the Company declared a fully franked full year dividend of 6.25 cents per share, representing a payout ratio of 52% of adjusted NPAT.

The Out of Home (OOH) sector continued to outperform other media channels, reaching a record 16.4% share of agency media spend in Australia. oOh!’s extensive network of more than 30,000 assets now reaches 98% of metropolitan Australians weekly, positioning the Company to benefit from ongoing structural growth in the sector.

Performance across oOh!’s operating segments was mixed but overall resilient. Billboards and Street & Rail remained key growth drivers, delivering revenue increases of 10% and 11% respectively. Airports recorded strong growth of 29%, reflecting a recovery in travel demand and a return to pre-COVID levels. However, Office & Study revenue declined by 7%, while Retail was down 6%, impacted by softer advertiser demand and competitive market conditions.

The company said it continued to focus on operational discipline, with underlying operating expenditure increasing by just 3%, below the rate of inflation. Strong contract management supported a 9% increase in adjusted gross profit to $298.8 million, although margins were affected by higher fixed rent costs, agency incentives and channel mix.
Chair Tony Faure said the results demonstrated the resilience of both the Company and the broader OOH sector.

“oOh!’s performance in 2025 reflects the ongoing strength of the Out of Home market and the Company’s disciplined execution. Despite a more challenging second half, we delivered solid revenue and earnings growth while maintaining a strong financial position.”

During the year, the company also underwent a leadership transition. Cathy O’Connor announced her intention to step down, with James Taylor appointed as Managing Director and Chief Executive Officer, commencing in December 2025. Taylor brings more than 25 years of media industry experience and is focused on driving strategic execution and operational improvement.
Commenting on the results, Taylor said the Company is well-positioned for continued growth.
“oOh! has a high-quality asset portfolio, strong client relationships and a clear strategy. My focus is on executing with pace and discipline, improving performance across the business and ensuring we fully leverage the scale and distinctiveness of our network.”

The Company also made progress on its strategic initiatives, including expanding its digital footprint, strengthening its go-to-market capabilities and reviewing its operating model to drive efficiencies and accelerate revenue realisation.

“With a strong foundation, clear strategic direction and experienced leadership team, oOh! is well positioned to capitalise on structural growth opportunities and deliver sustainable value for shareholders,” Faure said.