Roland DG releases cotodesign personalisation software in Australia

Roland DG has announced the release of design and print management software package ‘cotodesign’ in Australia. The software allows customers to personalise apparel and gift items in-store using photos or artwork from their smartphone or other device.

cotodesign provides a comprehensive solution for retailers and other businesses using Roland DG inkjet printers and other digital output devices to print customers’ designs on to store merchandise. With the browser-based design software, consumers can quickly create a design using in-store tablets or computer terminals. It covers all the required processes, from creating a design to full colour printing and managing orders via a simple software interface.

“Now anyone can create a treasured keepsake or personalised garment from a favourite photo or artwork in a matter of minutes using this simple and intuitive software,” said Greg Stone, Product and Marketing Manager at Roland DG Australia.

Once the customer has selected their design, store staff can then use cotodesign to add the design onto a variety of items, including t-shirts, bags, pens, smartphone cases, stationery and a wide array of giftware even without prior experience in digital printing.

Customised gifts, personal accessories and clothing have become enormously popular in recent years. Offering in-store customisation adds value to merchandise and can deliver a rewarding new shopping experience that will attract more customers to the store.

cotodesign paired with a Roland DG compatible device offers an ideal solution for business owners looking to differentiate themselves from other stores, or create new business opportunities within the retail market.