Supercar Blondie and Avery Dennison launch four new colours

Avery Dennison has announced the Supercar Blondie Collection, a series of Supreme Wrapping Film colours created in collaboration with automotive influencer Alex Hirschi. Hirschi, known to over 125 million followers as Supercar Blondie, has become one of the world’s most recognisable automotive content creators.

The project was part of an online competition earlier this year in which Hirschi invited her fans to vote for new colours created by the influencer in collaboration with Avery Dennison. Once the final four colours were unveiled, fans voted to choose a new wrap for Hirshi’s Rolls-Royce.

The finished Supercar Blondie Collection includes:
•    Matte Dreamline Blue – a futuristic matte finish inspired by Hirschi’s Rolls Royce and selected by fans during the global competition.
•    Gloss Metallic Cosmic Rose – a dynamic magenta with a metallic gloss finish.
•    Gloss Smooth Sage – a polished green tone reflecting current colour trends.
•    Satin Sunset Ride – a warm orange satin evoking a nostalgic, sun-drenched aesthetic.

Bethany Nock, Marketing Director for Avery Dennison Graphics Solutions, said the collection is a statement on both innovation and community engagement.“Alex Hirschi is a true visionary who has single-handedly redefined supercar culture, especially for her highly engaged audience,” Nock said. “This collaboration is about more than just new colours; it’s about inviting the community into the design process and partnering with a brand that is constantly driving the industry forward in style and innovation.”

The collection forms part of Avery Dennison’s Supreme Wrapping Film portfolio, incorporating Easy Apply RS technology for faster, smoother installation and long-term durability. Avery Dennison says the new colours are designed to help shops expand their creative offering and to capture the attention of car owners looking for a bold, premium finish.