Canon supports Australians during pandemic with “Kick Start” $40k bundle initiative

Canon Production Printing Australia has announced its “Kick Start” campaign, designed to assist Australian printers adapting to new market trends during the Coronavirus pandemic.

“Kick Start” bundles up to $40,000.00 of additional software and upgrades including Touchstone (for creating effects that mimic textured and raised surfaces and lettering) and includes a complimentary two-ink-channel upgrade with each purchase of an Arizona flatbed printer.

For businesses after a roll-to-roll solution, Kick Start also features 16 litres of free ink, with the purchase of the Colorado, which boasts the ability to print matte or gloss via a single substrate and ground-breaking UVGel ink set.

“The Coronavirus pandemic has provided arguably the most challenging and demanding period that Australian business has faced within the last decade. As the forerunner in the print industry, it’s up to us to help it thrive,” says Craig Nethercott, Managing Director, Canon Production Printing Oceania. “Kick Start is designed to help those looking to evolve their businesses by taking on a new and wider range of wide-format applications that suit the current demands of consumers and industry.

“We’ve listened closely to the feedback of our customers and have carefully considered this option to assist the evolution and success of the print industry as a whole. We’re continually encouraged and inspired by the forward-thinking businesses of the industry, and together we must continue to work towards a prosperous and bright future. So, we’ve decided to put our money where our mouth is to make this happen, despite taking a cut to our own bottom line,” he adds.