Cactus Imaging win Best Use of Multi Format in 2020 Creative Collection (Q2) - Image Magazine


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Cactus Imaging win Best Use of Multi Format in 2020 Creative Collection (Q2)

Cactus Imaging’s campaign with the National Gallery of Australia and oOh!media has been awarded Best Use of Multi Format in the Outdoor Media Association’s (OMA) quarter two 2020 Creative Collection competition. The nation’s largest art event campaign, ‘Know my name’ is aimed to increase representation of women artists.

Quarter two 2020 attracted 19 submissions from OMA members including: Bishopp Outdoor Advertising, JCDecaux, oOh!media, and QMS Media.

Campaigns were judged across the categories of:

- Big, Bold, and Bright

- Best Use of Multi-Format

- Best Use of Digital

- Innovation in Out of Home

"The OMA's quarter two 2020 Creative Collection showcased two distinct campaign styles. This led to a robust debate over the value of platitudes versus classic branding. The winning campaigns reflect the judges' opinion that being true to your brand is key, and that brands that make a difference in times like this must go beyond the cliches. This was particularly true of Broadsheet's Restaurant Live Lists which won the quarter  two Grand Prix, for its consistent branding while making a difference to independent restaurants by promoting their menus to diners," said OMA CEO Charmaine Moldrich.

"I was drawn to the National Gallery of Australia's Know My Name campaign which brought female Australian artists from the gallery's collection to the street. Using digital signs the campaign featured the work of 45 artists."

"The judges were treated to a great selection of work in quarter two, when Out of Home advertising took a back seat. What was wonderful to see was work that was clear, simple and purposeful; engaging audiences using brand, humour and wit - all the things OOH advertising can bring to the fore in any campaign," she concluded.

Full details of all campaign winners:

Q2 Grand Prix and Best Use of Digital

Campaign: Restaurant Live Lists

Advertiser: JCDecaux Content x Broadsheet Media Creative agency: JCDecaux x Broadsheet

Media agency: Direct Printer: N/ A


Big, Bold, and Bright

Campaign: Binge - Feel a binge coming on?

Advertiser: Streamotion Binge Creative agency: The Hallway

Media agency: Havas Media + QMS Media

Printer: N/ A


Big, Bold, and Bright - Honourable Mention

Campaign: Summer 2079/20 Advertiser: Bundaberg Brewed Drinks Creative agency: In House

Media agency: Carat Brisbane Printer: N/ A


Best Use of Multi-Format

Campaign: oOh!media and the NGA launch the nation's largest art event

Advertiser: National Gallery of Australia Creative agency: N/A

Media agency: oOh!media Printer: Cactus Imaging


Innovation in Out of Home Campaign: Menulog LAM & Brand

Advertiser: Menulog

Creative agency: UM (NSW)

Media agency: UM (NSW)

Printer: N/ A

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