Cactus Imaging backs its own brand with new campaign

Cactus Imaging is running a large format printing campaign to drive awareness of itself, with excellent results.

The striking Cactus Imaging campaign uses simple yet effective creative to back its own product. The billboard reflects what great Out of Home looks like with a simple message to capture the audience attention, evoke emotion through quirky messaging and simple, sleek design and logo that doesn’t compete with the message.

The campaign was brought to life across NSW and used oOh! and Cactus Imaging’s Smart Skin technology. The technology, launched to market in 2019, sets a benchmark for the Out of Home industry with substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and remaining cost effective.

“Classic billboards give brands the opportunity to really stand out by owning a space with 100 per cent share of voice. We see billboards as the pinnacle of large format printing, so what better way to get our brand out there than by making our own,” says Nigel Spicer, General Manger for Cactus Imaging. 

“This campaign is so wonderfully simple in clearly and effectively illustrating what we do here at Cactus. And it’s proven the case for advertising on classic billboards, with a number of enquiries coming through as a direct resul,” he adds.