Embrace Complete Guinness World Record Building Wrap

Embrace Building Wraps recently installed a massive building wrap designed to cover the scaffolding used in the restoration of the iconic Selfridges’ department store in Birmingham, England.

To give an idea of scale, the striking dogtooth design wrap measures almost 9,000 m2. This is 58% bigger than the currently recognised Guinness World Record holder for the largest scaffold banner which was installed in Madrid back in 2018 at only 5,672 m2.

Installation of the frames and digital print commenced on-site at the end of December 2020. These temporary frames will disguise the works during renovations. The banner features artwork produced by designer Osman Yousefzada comprising of interlocking, six-metre diameter dogtooth flower designs in three contrasting colours.

In total, the Embrace Building Wraps team have installed 5,888 linear metres of scaffold tubes in Birmingham for the banner frames, vertical curved shaping, and buffer rails. To put that into perspective, if laid end-to-end, the scaffold tubes would extend around six kilometres. The weight of the printed wraps comes in at just under 5,000 kilograms.

Embrace joined 24 individual banners of different shapes and sizes – of which 85% had three or more adjoining perimeter edges – that had to line up perfectly with the adjacent banners.

“The average dimensions of each individual banner are 388 m2. At the extremes, our wrap is 246 metres long & 37 metres high – equivalent to a giant wall of nineteen double-decker buses stacked eight high,” says Greg Forster, Managing Director at Embrace Building Wraps.

“Our dynamic Operations Team had their work cut out for them and have really delivered on this industry-leading project which has been a fantastic team effort between ourselves, BAM Construction and the Midland Scaffolding Services Teams on site.”

The banner will encompass the building until 2022, ahead of the Commonwealth Games that are projected to be held in Birmingham for the first time in the games’ history.