Ooh! Strengthens National Retail Portfolio with Hawaiian Win and Digital Rollout

oOh!media and WA property group Hawaiian have signed a new agreement to install Out of Home media assets into its shopping centres. They will also continue rolling out more digital panels nationwide via ongoing investment in its retail portfolio.

The Hawaiian partnership sees seven new centres added to oOh!’s retail portfolio assets, providing advertisers with new opportunities to reach premium audiences. This new partnership follows on from the Claremont Quarter centre in Perth earlier this year, which Hawaiian jointly owns.

oOh! has continued to grow its national retail footprint throughout 2021, with new and upgraded digital panels installed in 18 shopping centres. This investment in quality digital inventory, and data analytics, enables effective planning through their new Better Ways to Buy initiative. This initiative reaches targeted category buyers within retail environments and outside them as part of broader audience-led campaigns.

oOh!media’s Chief Commercial & Operations Officer Noel Cook said the rollout and Hawaiian partnership were significant milestones in expanding their extensive retail network.

“We are building a very productive relationship with Hawaiian, which will continue to grow as we expand our arrangement and generate positive business outcomes together,” he said. “This digital rollout in WA and across the country shows the market-leading strength of our portfolio and the quality assets that underpin it. We are leading the retail sector at a wider level by investing in new and upgraded inventory, bringing mutually beneficial commercial models to centre owners, plus audience-led creative opportunities to advertisers as they engage with consumers across a wide range of categories. Advertisers understand that pinpointing the right audiences is key to effective resource allocation, and our market-leading scale and data analysis capabilities deliver high levels of ROI for brands, especially in challenging times where every marketing dollar counts.”