Grafico wins Avery Dennison "Wrap like a King" award. - Image Magazine


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Grafico wins Avery Dennison "Wrap like a King" award.

Grafico wins Avery Dennison "Wrap like a King" award.

Grafico, established in 2004 by graphic designer Damian Corney, are the winners of the 2021 "Wrap like a King" award for the APAC region. The winning award was for their work on the Faure Le Page" Lamborghini Huracan.

Grafico thanks Avery Dennison for awarding them this honour on a special project that all their team was proud to deliver. Especially throughout the global pandemic working with France via Zoom to recreate their unique patterned leather goods into a vehicle wrap, and of course, Friday FlyBack for trusting them once again with his beautiful Huracan.

Project description

When French leather goods brand "Faure Le Page" launched in Australia, they contacted Grafico to help transform their amazing Lamborghini Huracan Performante. With many hours spent working online via zoom with France to translate their famous pattern onto a vehicle wrap template. The French design team was adamant that the pattern flowed seamlessly over the car's body and was represented in the highest manner like their high-end leather products. As a result, several hours were spent ensuring the pattern was printed in a way to ensure a seamless application. Once the artwork was approved, the entire job was printed to a matte laminated Avery wrap film. To make the design pop even more, layers of the high-gloss lemon-yellow vinyl film were applied over the wrap to give a spot gloss effect and stand out even more. Once again, after several hours to ensure the wrap flowed seamlessly with many areas reprinted to ensure it was perfect. It certainly tested all the team's skills! The results speak for themselves, and the client here in Australia + France HQ was thrilled with the outcome.

Products used

Avery MPI 1105 Easy Apply RS + DOL 1480Z Matt Laminate

Project location

Continent: APAC
Region: APAC ANZ
Country: Australia

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