OMA add Instagram to Outdoor Campaign to encourage healthy eating

The Outdoor Media Association (OMA) has launched an Instagram Competition to extend the Out of Home (OOH) Better than you remember campaign.  The original campaign, running on thousands of signs nationwide, has inspired Australians to include more vegetables in their meals. The new extension competition aims to encourage more cooking with vegetables, and for us all to add a rainbow of colours to our meals.

The Better than you remember campaign was donated by OMA members and is delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia.

OMA CEO, Charmaine Moldrich, said: "The competition is a tangible way to make the Better than you remember message come to life. It's as simple as trying new vegetables and new ways of cooking them. The dedicated campaign website has plenty of delicious recipes available at boostyourhealthy.com.au.

"We will be calling out some of our favourite chefs to share their best veggie recipes over the next few weeks. Our intention is to inspire everyone to take on the challenge of adding more vegetables to their meals. It's a healthy choice and great for the planet."

The competition is open until 11:59 pm (AEDT) 27 February on Instagram, tagging @OMA_Australia, including #BetterThanYouRemember.

Competition entrants must cook a dish with a rediscovered vegetable, photograph their dish and caption it with the veggie they have rediscovered. The winner will receive four weeks of fresh veggies delivered to their doorstep. People can enter multiple times, with all entries going into the draw.

"As a home cook, I am looking forward to using the eggplants, tomatoes, thyme, and curry leaves I have growing in my garden to whip up a few vegetable feasts for my family and friends. While I can't take part in the competition, I hope the public will get behind us and show us their vegetable creations," concluded

Moldrich.

The Better than you remember campaign is part of the OMA's world-first National Health and Wellbeing Policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.