Avery Dennison launches window film with first-to-market quick-release adhesive

Avery Dennison Graphics Solutions introduced its all-new Dusted Crystal decorative architectural window film. The frosted film, available in a matte and lustre finish, offers privacy while providing a translucent light effect for interior environments using glass to signify specially designated spaces. The film features a first-to-market, wet-apply quick-release adhesive that allows the film to be repositioned during installation and removed easily after drying with virtually no residue left on the glass. Moreover, the film’s adhesive doesn’t stick to itself, eliminating mishaps when removing the film from its liner before application.

“Avery Dennison Dusted Crystal’s quick-release adhesive allows for ultimate design flexibility,” said Cassandra Yu, Product/Segment Manager, Avery Dennison Graphics Solutions North America. “This is especially relevant in this post-pandemic era, as many companies are rethinking how they use office space. They value products that can give them greater flexibility as their needs evolve.

“The removability of the adhesive is what sets the product apart from other films of its kind,” she continued, “Because the film is so easy to remove, space makeovers and repairs are a snap. In tests of the film’s removability, installers reported that ‘it came off like butter wrap, in a single, separate piece.’"

Interior spaces ideally suited for Dusted Crystal decorative architectural window film include corporate meeting spaces, schools, medical offices, hospitality reception areas and glass partitions.