HP launches new wide-format Latex 2700

HP has announced the launch of the new 3.2m (126-in) wide HP Latex 2700 printers.

“To reach higher margins, PSPs are always on the hunt for efficiency gains and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, General Manager, HP Large Format. “Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers.”

The Latex 2700 series offer vivid colours at up to 89 sqm/hr (958 ft²/hr) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology. Users can take on high-margin jobs with a thirty per cent wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl and paper.

The HP Latex 2700W printers offer the whitest white ink on the market at speeds of up to 54 sqm/hr (581 ft²/hr), allowing PSPs to produce high-margin applications on pre-coloured and transparent media. Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminate waste between white jobs.

All devices in the Latex 2700 series run on fourth-generation HP Latex ink - bringing UL ECOLOGO certification while also meeting UL GREENGUARD GOLD and Toy Safety requirements, Allowing printers to handle jobs in even the most sensitive environments.

Additionally, the whole portfolio takes HP Eco-Carton - cardboard-based ink cartridges that reduce plastic by using one hundred per cent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.

The HP Latex 2700 portfolio is available in all major markets as of 19 October 2022.