oOh!media sells Café and Venue Digital Networks

oOh!media’s Café and Venue Digital Place Based networks will be acquired by Motio Limited for $2.35M under a vendor financing facility provided by oOh!.

The locations comprise Cafés in CBDs and urban locations and digital displays in landmark licensed Venues Australia-wide.

The Motio team will work with counterparts at oOh! to complete the integration of the two networks over January and February, including displays, Wi-Fi and commercial agreement changes in readiness for completion on March 1, 2023.

“Motio is set up and ready to take on additional networks. These two channels are especially significant, with a number of us at Motio having worked previously on the build and development of both Café and Venue. We are very excited to have them join the Moto portfolio. Our continued focus in developing the Digital Place-Based & Audience Experience sector will be further enhanced with these networks, and Motio is right-sized to operate them with minimal impact or additional investment required in our team and operational infrastructure,” says Adam Cadwallader, CEO at Motio.

“We will ensure these networks are ready for programmatic revenue from day one, and our team will be in market from January to ignite media sales from March 2023 and beyond. Our systems, technology and people are ready and enthused for this next stage of Motio’s growth,” concluded Cadwallader.

At completion, Motio will own and operate over 1,500 digital displays across 1,000+ locations nationally.