Allkraft and Starleaton announce strategic partnership

Allkraft has announced a new distribution partnership with STARLEATON to sell XANITA and KROMA fibreboards across the ANZ region. The partnership will bring XANITA and KROMA boards to a wider market across Australia and New Zealand, offering customers high-quality, sustainable and cost-effective fibreboard products.

XANITA boards are an eco-friendly and print-ready alternative to traditional particleboard, MDF and plywood, used for indoor displays. Made from recycled kraft paper, XANITA boards exhibit high strength-to-weight characteristics. They are ideal for a wide range of applications, including signage, point-of-sale displays, shop fitouts , expo walls and branded furniture. Since launching in 2007 at FESPA, XANITA is now embraced by brand owners across six continents.

KROMA boards from Kohlshein Germany are multi-ply, solid paperboards commonly used for luxury packaging, premium boxes, hanging signs and displays, POS promotions, invitations, greeting cards and fashion tags. Through this partnership, Allkraft will be able to offer its customers access to the complete range of XANITA and KROMA boards, as well as expert advice and support from STARLEATON’s team of experienced product specialists.

“We are delighted to be partnering with Allkraft to bring XANITA and KROMA boards to a wider audience,” said Ben Eaton, CEO of STARLEATON. “Their fibreboard solutions are innovative, eco-friendly, and offer a range of benefits that will appeal to customers across a variety of industries. This move is in keeping with our commitment to expand our sustainable consumable offering to our ANZ customer base.”

“We see leading brand-owners working diligently to accelerate the switch-out of rigid polymer-based sheeting and resin-based, engineered wood from their shop fit, expo and retail activation programs. XANITA and KROMA repulpable fibreboards help print buyers deliver on this vision.” said Greg Nicholls, Managing Director of Allkraft. “We are excited to work with STARLEATON, a company that shares our commitment to quality, innovation, and sustainability.”

The distribution partnership between STARLEATON and Allkraft will commence immediately, and customers can contact either company to learn more about the products and services on offer.
Both XANITA & KROMA will be on display at STARLEATON’s stand at Visual Impact Sydney,  3-5 May 2023.