Avery Dennison launches MPI 2924 Easy Apply in Australia and New Zealand

Avery Dennison has announced the launch of the new MPI 2924 Easy Apply, an enhanced matte finish calendared vinyl film to upgrade their digital print portfolio. The Avery Dennison MPI 2924 Easy Apply delivers high-quality digital print performance. It suits outdoor and indoor signage, advertising, and fleet vehicles with flat surfaces or simple curves. It provides exceptional value for applications with intermediate durability requirements. It is also compatible with the previously launched overlaminate DOL 2980, providing customers with a complete solution for their digital printing needs.

"We continuously strive to enhance and elevate our portfolio, empowering our customers to optimise their operations and achieve outstanding results," says Matthew Francis, Product Manager at Avery Dennison Graphics Solutions, ANZ, adding, "The introduction of the Avery Dennison MPI 2924 Easy Apply is a clear testament to our unwavering commitment towards progressive refinement of our product portfolio and delivering high-quality solutions to our esteemed customers consistently."

The Easy Apply adhesive technology makes it easy to eliminate bubbles and wrinkles during application. The permanent grey adhesive also provides extensive coverage, making it an ideal choice for businesses looking for a reliable and efficient solution for their printing needs. The film is compatible with printing platforms such as Latex, Eco-Solvent, and UV and is an excellent choice for businesses seeking flexibility in printing technologies.

All of the films announced by Avery Dennison Graphics Solutions have undergone extensive and comprehensive testing and are backed by the company’s long-established Integrated Component System (ICS) Warranty Program. Businesses can now enjoy the benefits of these versatile and high-performance vinyl films for their printing needs. These films are available and authorised by Avery Dennison Graphics Solutions distributors.