ZERO launches new wall film made from recycled PET bottles

ZERO is a brand of PVC-Free films, committed to improving sustainability in wide format print. “Our industry is a huge consumer of plastic, from self-adhesive films to rigid substrates, with the majority of it ending up in landfill for generations to come. “says Denise Kirby, Founder of ZERO. “Not only do we create enduring waste, but a large proportion of that plastic waste is also PVC, which out of all the plastic groups is, unfortunately, the most toxic.”

ZERO was created to address the problem of PVC plastic waste and its toxic additives going to landfill by offering a range of films that are not only PVC-free but locally recyclable in Australia and New Zealand. “Now we are taking that value one step further by offering a print film made entirely from recycled PET bottles, reducing the need for virgin plastic made from non-renewable fossil fuel, “says Denise.

ZERO Recycled Wall Tex is a 100% recycled PET fabric matched with a repositionable, reusable and removable adhesive. ZERO Recycled Wall Tex offers exceptional print quality and colour reproduction when combined with UV, latex or pigment inks. Blacks print black and colours are vibrant, making it ideal for wall murals and interior decorative applications with up to 7 years durability indoors. ZERO Recycled Wall Tex is compatible with most wall paints and can easily be removed end of life.

Sustainability is an important value for many brands, businesses and consumers. ZERO gives customers a choice and allows these customers to use printed graphics that align with their environmental values without compromising on performance or price.

Available now from Graphic Art Mart ( Australia) and Computaleta ( New Zealand)