Imageperfect launches new logo and brand

Imageperfect has rebranded and is introducing a new logo and brand identity.

The brand says the refresh reflects its commitment to its customer base and commitment to delivering more diversified, sustainable, high-performance products.

"Since its launch in 1996, the team behind Imageperfect has been diligently focused on product development and superior customer service. While we celebrate the brand's heritage and remain dedicated to that promise, the new Imageperfect branding points to the future and the exciting changes and new projects we are working on. The brand refresh is the latest in a series of important evolutionary steps for Imageperfect – reflecting on past achievements and signalling our aspirations to deliver more sustainable, innovative and high-performance products," says Stefano Nigrone, CEO of Imageperfect.

The new brand identity will be gradually rolled out across 2024.