JCDecaux launches exclusive ULTRATRAM wrap in Melbourne

JCDecaux launches exclusive ULTRATRAM wrap in Melbourne

JCDecaux is launching a new advertising opportunity on Melbourne's E-class trams, offering brands the city's largest moving Out-of-Home canvas and vehicle wrap in Australia.

At 33.5m x 3.65m, the JCDecaux ULTRATRAM is the largest and longest vehicle on Melbourne’s roads.

Operating from Southbank and Preston depots, it provides extensive coverage across Melbourne's key commercial and residential areas, including Collins Street's retail precinct, Bourke Street Mall, and Southbank Route 96, from St Kilda Beach to East Brunswick.

The JCDecaux ULTRATRAM is the designated class of tram to service Melbourne’s major events, including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch. It also operates on regular routes through the city's retail and business districts.

As part of its new operator contract for Yarra Trams, Yarra Journey Makers is making advertising available on E-Class trams for the first time. Additionally, up to 30 per cent of trams in the Yarra Trams network are now available, expanding the opportunities within JCDecaux’s TRANSIT portfolio and offering brands more reach, visibility and audience engagement.

 “The JCDecaux ULTRATRAM gives brands a unique way to reach thousands of people daily across Melbourne's busiest areas. Its 100 per cent exclusivity allows advertisers to own the largest moving canvas in the city, ensuring unmatched visibility and impact in high-traffic areas. The tram’s continuous loop around the city delivers sustained exposure to commuters, shoppers and eventgoers,” says Ben White, General Manager – Transit, JCDecaux.

“The ULTRATRAM wrap provides unmatched exposure for brands looking to make a bold statement in the lead-up to Christmas and throughout the year,” White adds.

This new wrap option offers advertisers powerful multi-format opportunities across the Yarra Trams network, including Smartframes outside Southern Cross Station, where free trams express to the Grand Prix each year.

The JCDecaux ULTRATRAM wrap will be available from December 2nd. 

JCDecaux is launching a new advertising opportunity on Melbourne's E-class trams, offering brands the city's largest moving Out-of-Home canvas and vehicle wrap in Australia.

At 33.5m x 3.65m, the JCDecaux ULTRATRAM is the largest and longest vehicle on Melbourne’s roads.

Operating from Southbank and Preston depots, it provides extensive coverage across Melbourne's key commercial and residential areas, including Collins Street's retail precinct, Bourke Street Mall, and Southbank Route 96, from St Kilda Beach to East Brunswick.

The JCDecaux ULTRATRAM is the designated class of tram to service Melbourne’s major events, including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch. It also operates on regular routes through the city's retail and business districts.

As part of its new operator contract for Yarra Trams, Yarra Journey Makers is making advertising available on E-Class trams for the first time. Additionally, up to 30 per cent of trams in the Yarra Trams network are now available, expanding the opportunities within JCDecaux’s TRANSIT portfolio and offering brands more reach, visibility and audience engagement.

 “The JCDecaux ULTRATRAM gives brands a unique way to reach thousands of people daily across Melbourne's busiest areas. Its 100 per cent exclusivity allows advertisers to own the largest moving canvas in the city, ensuring unmatched visibility and impact in high-traffic areas. The tram’s continuous loop around the city delivers sustained exposure to commuters, shoppers and eventgoers,” says Ben White, General Manager – Transit, JCDecaux.

“The ULTRATRAM wrap provides unmatched exposure for brands looking to make a bold statement in the lead-up to Christmas and throughout the year,” White adds.

This new wrap option offers advertisers powerful multi-format opportunities across the Yarra Trams network, including Smartframes outside Southern Cross Station, where free trams run express to the Grand Prix each year.

The JCDecaux ULTRATRAM wrap will be available from December 2nd.