ORAFOL launches new ORACAL 970RA ProSlide film

At an 'Australiana-themed' event celebrating community, creativity and connection at its Erskine Park, Sydney training hub, ORAFOL launched the new ORACAL 970RA ProSlide film. The film is a highly versatile product suitable for window graphics, vehicle wraps and many other applications.

Daniela Mastroieni, General Manager – Graphics, Architectural Design & Brand, ORAFOL, explained the versatility of the Oracal 970RA ProSlide film, highlighting its applications in vehicle, signage, display, and interior design, highlighting the colourful decals across the full-length windows of the hub.

“We have a team of experts who know and understand our products, and we create a platform for our clients – through inviting them to use and collaborate with the products in training facilities like this one and through showing them how the products are being used elsewhere in the world – to take on this information and run with it across their own creative opportunities and applications,” said Mastroieni.

A Chevrolet Silverado was centre stage, half wrapped in a high-gloss Australian outback-inspired design. Vehicle wrap expert Michael Palladino from Auto Artisan Group wrapped the remaining half of the vehicle.

“Usually, the pure physical effort of lifting the film off and tensioning it requires more than one person, but, with ProSlide, the film naturally ‘grabs’ into a starting position, and the durability and stretchability of the film enables you to tension the film and feel it out as you go,” explained Palladino.

“This film also has a superior gloss finish to it, which leaves the user with a high-quality vehicle wrap that has taken considerably less time and effort to install.”

Auto Artisan and several other ORAFOL customers, including ProSigns, WrapStyle, and Mills Group, attended the launch.