Visual Connections acquires PacPrint from Visual Media Association

Visual Connections has taken full ownership of PacPrint. The supplier association says it is committed to keeping the industry’s premier print, label, packaging, sign, and graphics show going into the future. The show was formerly owned by Visual Connections and the Visual Media Association (VMA) under a joint venture agreement.

Following the dissolution of the joint venture, Visual Connections purchased VMA’s 50% share of the show.

Karren Challoner-Miles, recently promoted Chief Executive Officer of Visual Connections, said the move aligns with the supplier association’s confidence in the ongoing relevance and value of trade shows to both suppliers and industry businesses, and with its commitment to supporting a sustainable future for the sector.

“Visual Connections has a well-established reputation for delivering high-quality trade shows under both the PacPrint and Visual Impact brands, and we strongly believe that they provide opportunities for business, learnings and inspiration which simply can’t be delivered via other channels,” she said.

“Like many in the industry, we have been watching the evolution of trade shows – locally and globally, and within our own industry and in other sectors – and we remain convinced of their relevance and value going forward.

“We know that industry expos need to evolve to deliver strong ROI for exhibitors while providing visitors with the information, ideas, inspiration and connections they need to build their business success. That’s always been our primary focus as the show’s organiser and will continue to be so under our ownership.

“Full ownership of the PacPrint brand and assets allows us the freedom to develop and evolve the industry’s leading trade shows to align with the ever-changing needs of both exhibitors and visitors, and to explore options to expand the brand into other exciting areas and opportunities.

“We look forward to continuing to collaborate with VMA, and with other key industry associations, to ensure all our future trade shows meet the needs of our diverse and dynamic industry,” Challoner-Miles finished.