CMYKhub adds Soft Signage to trade offering

CMYKhub has added fabric display products to its national trade offering, which includes offset, digital, labels, and wide-format printing.

The company said that the launch is a significant expansion for the trade-only supplier, closing a gap in its product range.
Soft signage and fabric-based display products used across retail, events, exhibitions, and outdoor promotions have grown steadily as a category as brands have moved away from rigid display materials toward lighter, more versatile fabric alternatives. For CMYKhub’s reseller customers, that shift has meant sourcing an increasing share of their jobs from outside their primary print partner.

“Customers have been asking us for these products for close to ten years,” said Glen Francis, National Communications Manager at CMYKhub. “That’s a long time to say ‘not yet’. We’re really proud to finally be able to say yes - and to say it with a product range and production capability we’re genuinely confident in.”

The new range covers the full breadth of fabric display products, including feather, teardrop and rectangle flags in single and double-sided options; stretch media walls and display stands; barricade barriers; fitted and open-back fabric tablecloths; fabric banners; and fence mesh. The company adds that the range has been built in response to CMYKhub customer requests.

All soft signage products are produced at CMYKhub’s Melbourne facility, powered by an EFI VUTEk FabriVU dye sublimation system, a platform chosen specifically for its ability to deliver the colour vibrancy, consistency, and clean finishing that fabric display products demand.

Production will be led by Gordon Windley, Soft Signage Production Supervisor, who has overseen the setup of the new capability from the ground up - from equipment installation through to production workflows, quality benchmarks and customer-facing templates.

“Resellers are putting their name on this work, and their clients are standing in front of it at events and in retail environments,” Windley said. “It has to perform. The colour needs to be vibrant, the finishing needs to be clean, and it needs to be consistent whether we’re running one unit or fifty. That’s what we’ve designed this operation to deliver.”

Products are fulfilled nationwide through CMYKhub’s established freight network, with turnaround times and distribution expected to improve as production volumes grow. A hub-based distribution model is also in development, with hardware stocked at key locations around the country, reducing both turnaround times and freight costs for customers in those markets.

The company says that, in line with its broader philosophy, the soft signage range has been seamlessly integrated into the workflows resellers already use. Standard products such as flags, tablecloths, display stands, and media walls are available directly through Hublink, CMYKhub’s trade ordering platform, with fixed sizes, print-ready templates, and artwork guidelines already built in. Custom-sized products, including fabric banners and fence mesh, are available through CMYKhub’s Wide Format quoting engine.

The company says it will continue to expand the soft signage range over time, guided by ordering patterns and customer feedback, with additional product categories and production capabilities added as volumes grow.