Cactus and oOh Media winners in Out of Home in Creative Collection Qtr 1

The Outdoor Media Association (OMA) has announced the winners of its quarter one 2020 Creative Collection competition, with oOh!media’s Kindness campaign winning the ‘Best Use of Multi-Format’ category.

“oOh!media’s Kindness campaign captured the COVID-19 zeitgeist. oOh!media was quick to react in a time when people needed to be reminded to be kind and act with everyone’s best interest at heart. Kindness, helped drive a more thoughtful sentiment in the community. The timely nature of this campaign embodies the power of Out of Home, to positively influence communities,” said Charmaine Moldrich, CEO, OMA.

Other winners were:

• Doritos (Pepsi Co): Q1 Grand Prix winner and winner in the ‘Innovation in Out of Home’ for for its Doritos – Food Truck Flavours.

• KIA: winner in the ‘Big, Bold, and Bright’ category for its Australian Open 2020 campaign

• Peters: winner in the ‘Best Use of Digital’ category for its Peters Proud and Punch

campaign

• Schweppes: Honourable Mention in the ‘Big, Bold, and Bright’ category for its

Schweppes campaign (printed by Cactus Imaging/oOh!media)

• Renault : Honourable Mention in the ‘Innovation in Out of Home’ category for its

SUV & LCV Q1 2020 campaign

Quarter one 2020 attracted 25 submissions from OMA members including: BIG Outdoor, JCDecaux, oOh!media, and QMS Media.

 “The winning campaigns showcased the potential of Outdoor to put interesting twists on classic ideas. The Doritos campaign in particular created a miniature reality by transforming a bus shelter into a food truck, interacting with the audience in a way no other media channel could dream of. Great Outdoor makes you crave something you never even knew you wanted,” said Natalie Hocking, Manager Marketing Strategy and Sponsorships, RACQ. 

“Outdoor has the ability to be very direct, in an over the top way which makes it impossible to miss. Utilising the opportunity of multi-formats with pop-culture references is what leveraged the winning campaigns over others, and made them stand out for the judges,” said Adam Cadwallader, CEO, XTD.

Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter.