MetroWrapz wins ‘King of the Wrap World’

For the second year running, MetroWrapz (USA) has won the 'King of the Wrap World' title presented at the Avery Dennison booth during the 2019 SEMA Show in Las Vegas, marking the close of Avery Dennison’s global 2019 "Wrap Like A King" Challenge.  

MetroWrapz won with its ‘Creature from the Wrap Lagoon’ wrap inspired by the 1954 film of the same name. The team used Avery Dennison Conform Chrome Silver Film with DOL 1370 Lustre laminate to create a chilling, realistic shiny silky skin, enhanced by amphibian hues of yellow and green to transform a 2017 Acura NSX.

Avery Dennison Supreme Wrapping Film ColorFlow Series in Gloss Fresh Spring added a finishing touch to the wheels, and rippling swamp water was placed along the rocker panels, putting the startling new creature into its natural habitat. MetroWrapz added accents of red reflective, and a custom-cut acrylic dorsal fin on the roof.

Jordan Leach, Senior Business Manager, Avery Dennison Graphics Solutions, Australia & New Zealand said: “Congratulations to MetroWrapz for winning the Global Wrap King title! The team did an outstanding job with our materials to create an awe-inspiring design. Their passion and commitment to their craft inspire Avery Dennison to continue to deliver high-quality innovative materials for wrap installers around the world.”

The ‘King of the Wrap World’ award received 155 entries from around the world. All entries were judged based on the difference between the before and after pictures, installation skill and quality, overall look and appeal, and uniqueness. 

New for 2019 was the ‘People’s Choice Award’ which went to Wrapcar Grey Matt by Genus Cars, gaining the most votes out of a total of 30 000. They wrapped a Mercedes Benz using Avery Supreme Wrapping Film in Matte Grey.

Other continent finalists were Winguard Paint Protection Specialists (Australia/New Zealand); Sharpline Signs (South Africa); WrapStyle s.r.o (Europe) and Shanghai DC Town Auto Service Co Ltd (North Asia).

The prize package for MetroWrapz includes a personalized ‘Wrap Like a King’ trophy, US$1000 in gift vouchers, various promotional and marketing tools and exposure via the Avery Dennison website and social media. The entire prize is valued at close to US$500.