Currie Group announce exclusive partnership with EFI in ANZ Region

EFI and Currie Group have announced a new chapter in their strategic partnership which will see Currie Group become the exclusive distributor for EFI Sign & Display technologies in Australia and New Zealand, providing reliable local sales and support with the highest level of commitment to the local market.

EFI technologies have been part of the Currie Group product portfolio for the past five years, and this new chapter will see the market-leading OEM hand the supply and customer service for its fleet of grand-format equipment exclusively to Currie Group, while it will concentrate on continuing to provide the highest quality technologies for print service providers.

Paul Whitehead, Business Unit Manager – Sign & Display for Currie Group, says it’s the perfect deal at the perfect time. “We have been proud to represent EFI’s Sign & Display portfolio in Australia and New Zealand for the past five years, and we have been delighted with the way our customers have embraced the opportunities those technologies provide,” Whitehead says.

“This latest evolution of the partnership capitalises on the strengths of both companies – EFI in the design and delivery of world-class technologies, and Currie Group in market reach, customer service and technical support. Most importantly, it provides clarity to the market with one clear channel and one shared strategy based on one strong partnership for the ultimate in customer service and support,” he concludes.

Rob Pearson, recently appointed as EFI Sales Development Manager for Australia and New Zealand, says the timing of the new agreement could not be better, coinciding with the release of a new generation of energy-efficient UV LED wide-format printers.

“It’s an exciting time to be joining EFI with the opportunity to work in partnership with Currie Group, bringing our latest solutions to the ANZ market,” he says.

“EFI has one of the broadest and most well-regarded ranges of Sign & Display solutions globally, including the VUTEk Q3h X and Q3h XP 3.3m hybrid roll-fed/flatbed printers, FabriVU 340i+ soft signage solution, the refreshed EFI Pro Series range of entry-level wide format printer solutions, and the brand-new M3h hybrid model. Together, we are committed to providing powerful and sustainable solutions that offer the flexibility, variety and quality businesses need to diversify and grow, with the confidence that comes from working with the industry’s largest and most comprehensive service and technical support network,” Pearson says.

For Currie Group CEO, Rob Mesaros, it’s the strategy behind the exclusive distributorship which tells the story.  “It’s a perfect partnership strategy,” he explains.

“EFI brings the technology, while we bring unrivalled reach, distribution infrastructure, service, and support. For Currie Group, the exclusive distributorship allows us to confidently pursue our strategy to be the trusted preeminent solution provider for the industrial and production markets in the ANZ region, while offering our customers access to the world’s leading grand-format technology through EFI’s refreshed product portfolio. Most importantly, it demonstrates the strong commitment of both companies to this market. Together, we have the technologies, the strategy, the infrastructure and the support to help industry businesses unlock growth and build success.”

To promote the new partnership, Currie Group plans a series of roadshow events and demonstrations across Australia and New Zealand in the coming weeks.

“We can’t wait to get out on the road and give local businesses a chance to experience the latest solutions in EFI’s refreshed product range, starting with the brand-new M3h hybrid model, which is ideally positioned for the ANZ ‘sweet spot’ of high productivity combined with an accessible price point,” Whitehead says.

To learn more, visit www.curriegroup.com.au