Orafol and Drive Creative unveil BMW Driving Experience wrap collaboration

Launched at the Orafol Creative Hub training facility in Erskine Park NSW, this unique wrap project is a collaboration between three premium brands, BMW, Drive Creative and Orafol, and features the latest BMW M4. The vehicle is one of a kind and will be showcased around the country at BMW Driving Experience days.

“This is a first for us and a good indication of how highly the Creative Hub is regarded in the industry when we have the opportunity to launch such a prestigious car. I’d like to thank Doug Greenslade and Pip Genge from the BMW Driving Experience team, Sam Rogers and Dan Sharples from Drive Creative, and the Orafol team, who all worked so closely together, in a tight timeframe, to achieve such an impressive outcome,” says Alex McClelland Managing Director, Orafol Australia.

Founded five years ago by Sam Rogers, who has since been joined by business partner Daniel Sharples, Drive Creative is an industry leader in vehicle wrapping and signage, from design to installation, working in partnership with companies such as BMW and KYB. Sam says, “We really, just want to offer a premium service to our clients. We want to show people what we’re capable of doing and what can be done with wrap. We also want to use these types of events to meet other wrap businesses and inspire other wrap shops to do different types of projects.”

The thriving partnership that exists today between Drive Creative and BMW has grown and strengthened over the years, thanks to Sam’s unique skills and the quality of her work, but also because of the way that she has built up trust with her clients from day one.

Having trialled some other wrap shops, BMW was impressed when Sam showed them what she could do for them – beginning with templating. “A lot of the cars coming into the Australian head office were pre-production models, so templates for wrapping these cars did not yet exist. “As a fairly young and agile business, we were able to template these cars and put the wraps on with a 48-hour turnaround,” explains Sam. “For this particular project, we were lucky enough to have the car in the workshop the whole time, which enabled us to design and test our templates quickly. In terms of wrapping, it took six twelve-hour days to complete the project,” says Sam.

When it came to this project Sam, who is an award-winning illustrator and designer, used the ORACAL 970RA range from ORAFOL “because it has an extensive colour gamut which supported my design concepts. It’s also printable, and it’s non-directional, so we can create really stunning effects,” says Sam.

Drive Creative now have contacts across the whole of BMW, with its many and various divisions, including the BMW Driving Experience team, and is their go-to for premium car wrapping. Sam concludes, “So much trust has been built up over that time, and that’s what makes the difference.”