Seedooh Charges Up With JOLT

In an Australian first, JOLT is hooking up with technology platform Seedooh and using them to verify their advertising campaigns across their 100 percent Digital Out of Home network. JOLT is a free electric vehicle charging network.

JOLT will introduce a way for brands to connect with engaged audiences via its new OOH network. The system integration performs real-time monitoring and will indicate if the correct messages are being shown in the right places and at the right time.

There will be complete transparency on campaign delivery and verification across the national network of fast-charging stations. This will be done according to globally accepted standards in data assurance. In addition, it will include instant and granular access to data across the urban panel network.

 JOLT’s Head of Sales and Platforms, Michael Selden, said: “Accountability and transparency is a core element to any digital buy, and Digital Out of Home is no different. It will become more important as we move to an audience-led future of transacting Digital Out of Home. Enabling Seedooh now means we are set up for this future and can ensure that our customers have confidence in knowing exactly how their campaigns will be delivered across our network.” 

The Independent Verification Platform, used by Seedooh, involves secure automated processing to ensure that the results are timely and accurate. Therefore, removing potential human error or manipulation in manually handling of large amounts of data. 

Their Out of Home platform offers a robust solution in the market across digital and classic formats, with direct system integrations. They can provide a complete view of verified campaigns to their agencies and advertisers across multiple suppliers immediately and at scale.

JOLT comes in as the fifteenth Out of Home network to be independently verified by Seedooh. 

CEO Tom Richter said: “The JOLT team is bringing a great new concept in Out of Home to the market, with a premium digital network built on data and driven by purpose. We will support this by ensuring complete visibility of campaign delivery data for advertisers, using automated processes to report transparently and accurately, building confidence in JOLT’s offering to help attract new clients.”

For an extra level of third-party oversight to security and data integrity, the system integrations are compliant with the Seedooh Controls Framework. This framework aligns with SOC2 global best practice standards in non-financial data assurance.