JCDecaux expands its Digital Large Format Network Across Australia

With the shift to digitise 35 large format billboards across the country, Out-of-Home media company JCDecaux says even with the 24/7 exposure their Classic Large Format sites will remain an important part of their portfolio, noting that this growth doesn't mean the end to classic billboards. At present they have seventeen locations for the large format billboards already in the market with 18 screens expected to be delivered and go live by the end of 2021.

“The appetite for digital Out-of-Home has never been higher, with speed, agility and accountability front of mind for our clients. As we see an increasing trend and growth to digitisation, this demand is only going to accelerate over the coming years. Our digital Out-of- Home strategy remains a high priority for us, as we endeavour to offer effective and progressive solutions for our partners” said JCDecaux CEO Steve O’Connor.

The site locations in Sydney include Roseville Chase, Hunters Hill and Balgowlah. The new inbound/outbound Digital Large Format development in Balgowlah reaches a huge audience in Manly, with the others reaching one in five people across the Northern Sydney area.

In Melbourne, the three locations include a new installation on the Western Freeway and two digital conversions on the Nepean Highway - this highway has an average daily traffic count of around 64,000 vehicles a day. The site captures people en route to the CBD or towards the seaside suburbs of St Kilda and Brighton.

In Brisbane one of the new additions is on Edward Street in the CBD. This billboard is the largest Digital Large Format site in Queensland with a large volume of daily commuters and an audience entering the area that is known for high-end fashion and trendy eating venues.

Max Eburne, JCDecaux’s Chief Commercial Officer, said they set out with growth plans to invest in their digital portfolio. Which means the company has more unique advertising opportunities for their partners and takes their accelerating Programmatic play to the next level.