Claude Outdoor secures exclusive ad rights to Avalon Airport

Claude Outdoor, sister company to TorchMedia, has secured the exclusive advertising rights to Avalon Airport.

The rights include large format billboards on the Princes Highway and Airport Drive and internals in the Domestic and International Terminals which feature new large format internal LED displays.

Avalon Airport services over 1,300,000 passengers following the recent opening of the International Terminal. The new International Terminal features anchor carrier Air Asia.

”With the addition of the International terminal Avalon Airport is now a gateway to Victoria and in particular Melbourne, Geelong and the Surf Coast. We are also seeing an expansion in passenger numbers using Avalon as a hub connector to Sydney, Adelaide and the Gold Coast,” said Phillip Hare, Managing Director, Claude Outdoor

“Avalon is a fabulous addition to our airport solutions for SMEs and local businesses. Avalon presents the perfect opportunity to target both domestic and international travellers. We are investing in Avalon Airport, as we have with our Tasmanian airports, rolling out premium digital displays in key thoroughfares such a baggage claim, check-in, departures and arrivals. Advertisers will have the ability to buy a mixture of static and digital assets depending on their campaign objective and messaging,” he added.

Claude Outdoor’s airport media portfolio continues to grow, reaching nearly five million passengers annually. In addition to Avalon, Claude Outdoor’s portfolio includes Sydney’s Rex Terminal, Hobart, Launceston and Devonport.