Bruce Caldwell joins Kissel + Wolf

Kissel + Wolf Australia has announced the appointment of industry veteran Bruce Caldwell as the new Sales Manager ANZ for corrugated packaging – sign and display. The appointment, effective from 1 January 2024, underscores the company's commitment to innovation and growth in the dynamic world of Print & Packaging. 

With over 20 years of experience, Caldwell is recognized for his strategic insights and commitment to guiding customers through digital transformation. His role at Kissel + Wolf Australia will focus on spearheading the development of cutting-edge digital inkjet solutions, primarily in the Corrugated Packaging and Sign and Display markets across Australia and New Zealand.

The company says that Caldwell’s understanding of market trends and his ability to build strong relationships will position Kissel + Wolf Australia for success in the industrial printing landscape. Jamie Weller, Managing Director of Kissel + Wolf Australia, expressed excitement about the collaboration, stating, "Bruce and I have worked together in the past, and I am thrilled to welcome Bruce to the Kissel + Wolf family. Together, we will drive change in the corrugated packaging segment with innovative digital solutions."

Caldwell, commented “I am genuinely delighted to be joining the Kissel + Wolf team. After an enjoyable and relaxing 12 months sabbatical from the print industry I feel refreshed, invigorated, and excited to be part of this progressive and customer focused global family company. I look forward to re-engaging with the ANZ print market armed with an impressive product portfolio and an extensive local technical support team. One of my first priorities is to challenge the paradigm that exists around the origins of manufacturing when it comes to quality and reliability. The current suite of product offerings is world class, robust and deliver real value and quantifiable returns on customer investment. With the inclusion of the Kyocera and Ricoh print heads I am confident that companies (large or small) considering a digital press investment will be taking a very close look at the Hanglory, Hanway and HandTop technologies. Coupled with flexible and accessible financing options, a locally managed team with a ‘customer first credo’ it positions Kissel + Wolf as a very viable and invested partner for the future. I look forward to being back in the front lines and sharing information with the market in 2024.”

Jon Field, Executive Director of Sales & Service – Digital, Kissel + Wolf Australia said, "There is no substitute for experience, knowledge and a strong customer focus.  Bruce has these attributes in spades. I am personally delighted to welcome Bruce to the sales team, and I look forward to working closely with him to offer our customers a strategic competitive advantage in the sustainable, short-run, corrugated packaging market". Bruce can be be reached at M0402 121 043 or [email protected] https://www.kissel-wolf.com.au/packaging-solutions