Currie Group claims naming rights for 2024 National Sign & Graphic Awards

Currie Group has confirmed it will take up the Diamond Sponsorship of the 2024 National Sign & Graphics Awards, giving the company naming rights for the event.

This will be the eleventh iteration of the industry’s premier Awards competition, run every two years by the Australian Sign & Graphics Association (ASGA) to recognise the achievement of excellence in a wide range of sign, display, wide-format print and graphics applications.

Rob Mesaros, CEO of Currie Group, says, “The sponsorship aligns well with our company’s approach, which blends aspirational thinking and a strong future focus with practical and proven solutions to deliver quality outcomes.

“Awards are part of the fabric of our industry, playing an important role in encouraging the achievement of excellence and giving industry businesses a chance to showcase their abilities to current and prospective customers.

“They also create the opportunity to come together as an industry, recognise the outstanding level of expertise and ingenuity that is behind the work we produce, and to celebrate with our colleagues and friends. We are delighted to support the 2024 National Sign & Graphics Awards and the businesses who enter by taking out this major sponsorship,” Mesaros says.  

Mick Harrold, ASGA President, welcomed the announcement, saying the support of companies like Currie Group was vital to ensure the success of this and many other industry initiatives.

“We are grateful to Currie Group for leading from the front, as they so often do, by taking out the Diamond Sponsorship for 2024,” he says. “This provides an important cornerstone for the Awards competition and presentation, and we are confident that the 2024 Currie Group National Sign & Graphics Awards will be bigger and better than ever before.”

The 2024 Awards will showcase some of the industry's most outstanding achievements, from pylon signs to channel lettering and laser-cut solutions to printed products and soft signage, demonstrating the diversity, commitment and excellence of the sector here in Australia.

“Sign & Display is unquestionably one of the most exciting sectors in our industry, and we are constantly amazed at what we see when we visit signage, graphics and wide-format print businesses around Australia,” says Paul Whitehead, Currie Group Business Unit Manager – Sign & Display.

“We know there have been some outstanding projects completed over the past 12 or 18 months, and we can’t wait for the Awards to see the full showcase of what our industry can achieve.”

While online entries are not yet open, eligibility has been confirmed for projects completed between Tuesday, 8 March 2022 and Friday, 31 May 2024, eligible for entry. Winners will be honoured at a gala Presentation Dinner in Sydney in early September 2024 – the first time the Awards have been presented at a stand-alone function.