Avery Dennison introduces Ultima Ceramic Pro Series

Avery Dennison has introduced the Ultima Ceramic Pro Series to the Australian and New Zealand markets, positioning it as a premium automotive window film designed for drivers seeking luxury, comfort and advanced protection.

The new range combines cutting-edge ceramic technology with a deep black aesthetic while delivering high performance in heat rejection and UV defence.
According to Avery Dennison, the Ultima Ceramic Pro Series is engineered to elevate both driving experience and vehicle appearance. The multilayered ceramic construction provides exceptional UV and infrared (IR) rejection, contributing to greater cabin comfort, reduced interior fading and consistent performance across varying conditions.

The company emphasises the product’s exceptional colour stability and visual clarity, achieved using chip-dyed inorganic materials that maintain uniform appearance without fading or distortion over time. Enhanced heat rejection also plays a significant role, with improvements in Total Solar Energy Rejected (TSER) and Selective Infrared Rejection (SIRR) helping keep vehicles cooler and reducing air-conditioning load.

Aesthetics also play a strong role in the series’ appeal. The company describes the film’s luxurious deep black finish as adding a premium look to any vehicle's exterior, presenting what it describes as “more than protection – a style statement.”

The Ultima Ceramic Pro range also offers over 99% ultraviolet rejection, protecting passengers and vehicle interiors alike. A limited lifetime warranty underscores Avery Dennison’s focus on durability and long-term performance.

The series is available from distributors Graphic Art Mart.