Pozitive showcases growing customisation solutions at successful Open Day

Pozitive Sign & Graphic Supplies hosted a well-attended Open Day at its Emu Plains, Sydney showroom, attracting sign shops, small apparel and merchandise businesses, and commercial printers keen to explore opportunities in the expanding customisation market.

The event featured live demonstrations across Pozitive’s growing range of small- to mid-size Direct-To-Film (DTF), heat-transfer vinyl, and cutting solutions.
National Sales Manager Alfred David said the turnout reflected strong demand from trade customers looking to diversify or address workflow gaps. “We knew there was interest from our existing customers, but it was a pleasant surprise also to see new faces—local merchandise companies and apparel shops considering bringing outsourced production in-house,” he said.

Attendees were shown solutions spanning entry-level systems through to more industrial-grade options, including the Mutoh / STS XPD-924D DTF Printer paired with the STS DTF S-20 Powder Shaker finishing unit. “We’re seeing interest at both ends of the scale,” David added.

Mutoh Technical Applications Specialist Brayden Kean noted that DTF’s economics resonated strongly with visitors. “We had a customer from a golfing accessory outlet who quickly recognised the ROI—particularly as his outsourced work has been heavily affected by US tariffs. Even at relatively low volumes, the viability is clear,” he said. Kean added that demonstrating the “press-and-go” nature of the workflow helped customers understand how quickly they could achieve 1200dpi, high-volume production for apparel, accessories and custom transfers.

More than 30 potential customers attended, with almost 70% new to Pozitive. “This is a great result and far exceeded our expectations,” David said. “It shows strong momentum not only from established print service providers but also from businesses entering personalised garment and merchandise production.”

From a customer perspective, Bradley Ward, Sales Manager at Peter Wright Golf Agencies, said the event provided valuable clarity. “It gave us the chance to compare DTF, vinyl and heat-press workflows and understand the associated production costs,” he said. “With US tariffs affecting our imported headwear and promo items, the timing to consider bringing production in-house couldn’t be better.”

Pozitive also showcased advanced pressing techniques using the Heatrix to highlight premium finishes and special effects for fashion, sportswear and promotional apparel. A Summa cutter delivered live contour-cut demonstrations to emphasise registration accuracy and workflow efficiency, while Epson’s Ryan Warby spoke with visitors about the growing opportunities DTF and HTV offer for existing sign and display operations.