oOh!media and Strathfield Council roll out new bus shelters

oOh!media and Strathfield Council announced the rollout of their upgraded bus shelters is now complete.

Inspired by Federation-style homes with a white and grey colour scheme, the 32 new shelters reflect the Sydney suburb’s unique heritage, with a comfortable waiting area accessible to all of the community.

“Liberty” is the design and was the culmination of months of work.  The oOh!’s in-house creative team collaborated closely with Strathfield Council to ensure the new shelters provided improved amenities for residents and commuters and were compliant with regulations for people with disabilities.

Where it was possible, shelters are powered by solar panels, and some will carry digital advertising. The traditional ‘static’ advertising shelters will bring in new revenues to the area. The contract with oOh! ensures a proportion of the money brands pay to appear on the shelters go back to Council.

oOh! will be responsible for regularly cleaning and maintaining the shelters, ensuring they remain in good condition throughout the year.

The CEO of Strathfield Council said: “Connectivity and Liveable Neighbourhoods are key themes in Council’s approach to providing infrastructure to the community, and these upgraded bus shelters form a part of that. Locals and visitors to the area will benefit from these new shelters, and the shared revenues with oOh! will contribute to our financial sustainability for years into the future.”

Michéle Pirozzi, oOh!’s National Commercial Director, said the company’s continued relationship with Strathfield Council had enabled an excellent result for the local community.

“Everyone who uses the new shelters will notice the improvement, and our in-house creative team did an exceptional job understanding the Council’s forward-thinking requirements. The shelters now match the local area, and the integration of solar and digital technology provides both sustainability and commercial benefits,” she said. 

“We are committed to providing quality infrastructure for the communities we are part of, as well as our advertisers, and continue to invest millions in upgrading bus shelters around the country. This project shows the advantages that working together with local councils for the public good can deliver.”